From concept to culture
Our Creative Journey
RNR Collective is a culture-led experimental marketing agency creating immersive brand moments that live beyond the screen.
We specialise in producing bold, story-driven activations—from intimate pop-ups and listening parties to large-scale touring experiences—built to connect brands with real communities through creativity, music, and live energy. Our work blends strategic thinking, creative direction, and cultural insight to deliver campaigns that feel meaningful, considered, and unforgettable.
At our core, we understand that it’s not just about what people see—it’s about what they feel. That’s why every project we take on is designed to engage, inspire, and leave a lasting impact. Whether it’s launching a new product, spotlighting an artist, or building out a brand campaign across multiple cities, we bring ideas to life in ways that are grounded in culture and executed with precision.
We see projects through from concept to delivery—handling everything from creative development and artist booking to venue sourcing, tour mapping, and full-scale production. Whether it’s a one-off activation or a full merch tour running alongside a headline show, we make sure every detail is handled, every moment is intentional, and every outcome feels like it mattered.
​Our Work
Here’s a look at the moments we’ve created—pop-ups, parties, tour activations, brand takeovers and more. Every project we take on is designed to show up, stand out, and stay with people long after it’s over.
RNR Collective supported the London leg of the Charli XCX merch tour, providing on-the-ground staffing to ensure smooth delivery and high-energy customer engagement. From setup to sales, our team worked alongside the core tour crew to create a seamless experience for fans—helping bring the merch drop to life in one of the city’s busiest cultural moments.
Charli XCX
RUGER X TP
​
To celebrate the release of Ruger’s “Luv Again” music video, we brought together industry guests, fans, and brand partners for an intimate launch event rooted in sound, style, and energy. RNR Collective led on event production and strategic brand gifting, collaborating with TAP Parfum and Footlocker to curate custom takeaways that elevated the experience and aligned perfectly with Ruger’s personal aesthetic. From concept to delivery, the night blended culture and community into a bold, standout moment.
BMTH
We joined Bring Me The Horizon on their UK tour, supporting a series of merch pop-ups that ran alongside their headline shows. We led on staffing, logistics, and concept development, helping to deliver a touring retail experience that matched the scale and energy of the band. From city to city, we ensured every activation was seamless, on-brand, and built to engage fans beyond the stage.
L.A.X
​
A high-energy headline show brought to life by RNR Collective, this exclusive London club night with Nigerian artist L.A.X fused sound, style, and culture in one unforgettable experience. With a packed-out crowd and a luxury drinks partnership from Lamborghini Wines, the night delivered a bold statement in music-led brand storytelling.
Services
What We Do
At RNR Collective, we offer end-to-end services designed to bring bold ideas to life.
​
​
Talent & Culture
​
-
Artist booking & talent partnerships
-
Influencer & community engagement
-
Culturally driven brand collaborations
​Creative & Campaign Direction
​
-
Experiential brand activations
-
Pop-up shops & retail experiences
-
Brand strategy & creative direction
-
Listening parties & industry events​
Production & Logistics
​
-
Tour & merch campaign mapping
-
Venue sourcing & location scouting
-
End-to-end event logistics & staffing
-
Technical production & on-site management